DU062 – Starting a branding agency during COVID – Andy Lester Interview

DU062 – Starting a branding agency during COVID – Andy Lester Interview
Season 1 - Getting Untangled

 
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A global pandemic is not the time many would think about setting up a new branding business, but our guest today has done just that.

We speak to Andy Lester, founder and Creative Director at Childish Design about setting up his branding agency during COVID-19 and talk about what exactly a Brand Identity Designer is.

A Brand Identity Designer is critical in bringing brands to life and creating their identity. They help brands define how to talk to their customers and position themselves based on their values. But how are they different to Visual Designers or Copywriters?

We discuss:

  • Setting up an branding agency during COVID-19
  • Packaging design
  • Teaching the next generation of Designers
  • How brands are thinking about sustainability