Designers need to make decisions for the future of products and services, but the future is now highly unpredictable. How can they navigate today’s unprecedented conditions and overcome the challenges that this changing world is bringing to the industry?
Advertising and branding have been around as long as there have been things to sell. Alex Paquin from Zerotrillion talks to us about what new and innovative approaches brands can use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs.
Design Sprints are a process created by Google and adopted by many. They allow businesses to get answers to strategic questions quickly, using design thinking methods and tools. Jani Cortesini talks to us about how you can do Design Sprints remotely.
Design and the technology used to implement it, have always been two sides of the same coin. Anthony Baker talks to us about how these two disciplines can come together and utilise new technological tools like artificial intelligence, language processing and machine learning to deliver better experiences.
How do you ensure new hardware and the software on it meet customer needs and work together as a seamless experience? And how do you test an experience that’s been designed in the hands of real customers in the middle of a global pandemic?
Eduardo Sonnino is a Senior Product Designer at Microsoft, and talks to us about designing for hardware experiences remotely.
Design Thinking has been used for many years as a framework to solve all kinds of problems. Kieron Leppard talks to us about if this methodology is still valid, when customers, organisations and society are facing completely new and unprecedented conditions?
Abbie Walsh speaks to us about how diversity can be a tool to help designers and organisations face what Covid-19 has brought to the world.